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Let’s cut to the chase: if you haven’t raised your dog field prices in the last 12–18 months, you’re not just undercharging—you’re slowly strangling your own business.
This isn’t about greed or inflation-chasing. It’s about the fear, habit, and distinctly British awkwardness around money that’s doing more damage to your field than any customer complaint ever could.
I’ve seen many dog fields slowly decay as the chicken and egg metaphor takes a firm hold. Scruffiness creeps in, bookings drop, motivation wains, scruffiness gets worse, bookings drop further, money and motivation are severly lacking…. the cycle continues until the bookings don’t pay for the mowing.
Time for some tough love, backed by cold hard numbers.